Some people believe beauty to be a quality that graces us spontaneously –
“Beauty shall be convulsive or it will not be . . . Convulsive beauty shall be erotic-veiled, explosive-fixed, magical-circumstantial, or not be.” ~ Andre Breton
My experience of beauty is that it is intricate, natural and surprising. Something that cannot be pinpointed, held onto, or maintained; something that flourishes naturally, something that, like sunlight, comes and goes of its own accord regardless of when and where you seek it.
But other people, particularly with reference to their bodies, appear to be of the opinion that beauty can be created and held on to provided you follow the appropriate steps.
This idea is reinforced by our culture.
Advertisements encourage us to think of beauty as something permanently removed from how we are naturally.
As Kaz Cooke explains on her website completely GORGEOUS - “The easiest way to sell people something is to convince them they need it… not much money can be made by telling women there isn’t anything wrong with them and they don’t need to buy anything to fix it.” Advertisements explain that they have the answers and that if you spend enough time and money pursuing beauty you can successfully construct it.
What emerges is an idea of beauty that is informed by a desire to be beautiful or have beauty.